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Great Scott!
Whenever I show people pictures of the Nike Mag, coupled with my uncontrollable excitement that these shoes were finally produced, I always get very mixed reactions. To the die hard sneakerheads all I see on their face is the same awe and wonder that I experienced when I first headed to freshnessmag.com that faithful september evening to read about the “It’s About Time” announcement. To the average joe, who knew little to nothing about these iconic shoes, I was faced with nothing more than pure contempt. I can’t say that I blame them though, if I weren’t such a huge ‘Back to The Future’ fan I wouldn’t really love these shoes as much as I do. I mean come on! a shoe that lights up and needs to be recharged every 4 hours? what are we 5 year olds?! Well yes, the Nike Mag’s design is arguably simple and quite childish, but for me… I like to think of it as whimsical and imaginative.
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